Contest: TN + HP = Aw.
(And "awe." And "some.")
So, anyone want to know what's going on with the HP match? I thought so. My new friend Candice at DCHQ broke it down for me earlier today, as follows:
- On Wednesday or Thursday of this week, HP will allocate a proportionate share of the funds to the participating giving pages. In our case, that's around 43% (more, really, but let's leave the decimals out of it for now).
- These funds will appear as part of the Bet Red total impact, but will not actually fund projects. You get to fund the projects. HP will send electronic DonorsChoose.org giving cards to all donors who contributed to a Social Media Challenge giving page (these should go out in mid-November).
- The donor giving cards work proportionately as well; it's based on the percentage raised by each individual donor.
So, as an example, if you guys raised 43% of the total, Bet Red then gets 43% of $200,000 — which is $86,000 — credited to the Bet Red giving page. But if, say, Amanda The Mysterious individually raised 0.016% of the total, then she gets a giving card worth $32. (I really hope I did that arithmetic correctly, or some teacher is going to have to put my ass up as a project. Sigh. You can correct me in the comments if necessary — gently, please, for I am of the tired.)
At first, I must say, I didn't love the breakdown; I felt like, well, we earned the 86K with our awesomeness, but then, if the projects don't get funded, we…kind of didn't really earn it. I just wanted you guys to point to a metric shit-ton of funded projects on the Bet Red page and say, "We did that." I mean, 43 percent? When Gawker Media is at, like, 1.2 percent? Are you kidding me? Y'all worked for every goddamn penny of that.
I've had the day to mull it over, though, and now I like this way better, because y'all worked for every goddamn penny of that. Sure, HP could spend it on whatever they want; it's their money. Or I could disburse it for you and try to pick a good range of projects, and make everyone happy. Or Mr. K could make some origami birds out of it.
But what should happen is that you guys should spend it, on whatever you want, in whatever way you want, because it — the money, the accomplishment, the whole challenge — belongs to you. If the giving page says we hit 210K, then by God the tomato is going to Atlantic City; I don't need to say where the money is going after that. That's your job. We can pretty safely say that nobody does it better.
Any questions? Ask them in the comments. ("Are you dancing, or is there some kind of cramp happening?" "Shut up.")